Logos & branding

Creating a brand identity is perhaps the most fundamental task in graphic design. It’s about distilling the brand’s values, mission, and personality into a simple, recognizable mark. This requires a deep understanding of the brand and a creative approach to visual storytelling. The process, which can initially be quite sprawling, eventually converges into finding the core essence and conveying it in the most impactful way. This journey from broad exploration to pinpointing and communicating the brand’s essence is immensely satisfying and one of the most rewarding aspects of graphic design.